Oscar Graphix✦ Branding & Packaging · 2024
Café Luna.
Brand identity and premium packaging system for a specialty coffee roaster.
ClientCafé Luna
IndustryF&B · Specialty Coffee
Year2024
Timeline4 weeks
RoleBrand + Packaging + Print
✦ Challenge
Standing out on shelf against imported specialty brands with much larger budgets.
✦ Approach
Warm editorial identity, illustrated origin marks per SKU, tactile stock and foil finishes on packaging.
✦ Deliverables
Scope of work.
01
Brand identity
02
Packaging (6 SKUs)
03
Menu system
04
Signage
05
Instagram templates
✦ Process
How it came together.
01
Story
Origin story, tone of voice, naming per SKU.
02
Identity
Wordmark, secondary marks, palette, type.
03
Packaging
Six SKU packs with foil + uncoated stock.
04
Rollout
Menu, signage, IG templates, launch shoot.
✦ Tech stack
Built with.
✦ Client word
"Our first run sold out in three weeks. The shelf presence does the selling for us now."
Z
Zara M.
Owner, Café Luna
✦ Results
Numbers that matter.
+3
Wholesale accounts
+55%
IG followers
SOLD OUT
First run in 3wk
✦ Next project
PropertyHub.
✦ Have a project?