Oscar Graphix✦ SaaS Branding · Web Platform · 2025
Xylox AI.
Full brand and marketing site for an AI SaaS positioning against US-based incumbents.
ClientXylox AI
IndustrySaaS · Artificial Intelligence
Year2025
Timeline6 weeks
RoleBrand + Design + Build
✦ Challenge
Compete visually with well-funded competitors on a tight timeline while communicating a complex product simply.
✦ Approach
Sharp editorial identity, motion-first landing page, product screens redesigned for clarity, launch collateral for LinkedIn and press.
✦ Deliverables
Scope of work.
01
Brand identity
02
Marketing site
03
Product UI polish
04
Launch collateral
05
Investor deck
✦ Process
How it came together.
01
Positioning
Category study, competitor teardown, message pillars.
02
Identity
Editorial wordmark, motion sig, dark-first system.
03
Website
Motion-first Next.js build with CMS-driven pages.
04
Launch
Investor deck, LinkedIn kit, PR assets shipped in one push.
✦ Tech stack
Built with.
✦ Client word
"They made a 3-person startup look enterprise-ready in six weeks. Our demos close on the strength of the brand."
S
Sara N.
Co-founder, Xylox AI
✦ Results
Numbers that matter.
+180%
Trial signups (30d)
42s
Avg. session
94
Lighthouse
✦ Next project
TechStart.
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