Oscar Graphix✦ Print Campaign Series · 2022
Creative Posters.
Series of large-format posters for a year-long cultural programme.
ClientCultural collective
IndustryArts & Culture
Year2022
Timeline12 months
RoleArt direction + Design + Print production
✦ Challenge
Distinct look per event while feeling like one coherent programme.
✦ Approach
Modular grid system, shared type palette, unique illustrated centerpiece per event.
✦ Deliverables
Scope of work.
01
12 poster designs
02
Print production
03
Social adaptations
04
Digital OOH
✦ Process
How it came together.
01
System
Modular grid + shared type palette.
02
Series
One illustrated centrepiece per event.
03
Large-format production + colour QA.
04
Adapt
Social + digital OOH adaptations.
✦ Tech stack
Built with.
✦ Client word
"Twelve events, one voice. The series became a collectible in itself."
P
Programme Director
Cultural collective
✦ Results
Numbers that matter.
12
Events branded
Award
Local design nod
Sold out
Every event
✦ Next project
Xylox AI.
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