Oscar Graphix✦ E-commerce Development · 2024
E-Shop.
Custom Shopify build with a bespoke theme, headless checkout, and integrated inventory sync.
ClientE-Shop Retail
IndustryFashion Retail
Year2024
Timeline7 weeks
RoleDesign + Shopify build + CRO
✦ Challenge
Off-the-shelf theme was slow, non-conforming to brand, and losing baskets at checkout.
✦ Approach
New theme built to brand, PLP/PDP CRO pass, one-page checkout, apps consolidated, Meta pixel wired end-to-end.
✦ Deliverables
Scope of work.
01
Shopify theme
02
PDP/PLP redesign
03
Checkout optimisation
04
Analytics setup
05
Product photography
✦ Process
How it came together.
01
Audit
Funnel + Lighthouse + app audit on the old store.
02
Design
Brand-true PLP + PDP + cart templates.
03
Build
Custom Shopify theme + one-page checkout.
04
Optimise
CRO tests + Klaviyo flows + pixel QA.
✦ Tech stack
Built with.
✦ Client word
"Conversion is up nearly 40% and our team can actually merchandise without a developer."
H
Hina K.
Founder, E-Shop
✦ Results
Numbers that matter.
+38%
Conversion rate
-2.1s
LCP improvement
+21%
AOV
✦ Next project
HealthPlus.
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