Oscar Graphix✦ Mobile App Design · 2024
HealthPlus.
iOS + Android product redesign for a healthcare booking app.
ClientHealthPlus
IndustryHealth & Wellness
Year2024
Timeline8 weeks
RoleProduct design + design system
✦ Challenge
Retention dropping after week one; onboarding didn't communicate value.
✦ Approach
New onboarding flow, redesigned home, integrated telehealth flow, systemised design tokens for the dev team.
✦ Deliverables
Scope of work.
01
UX audit
02
New IA
03
Product design
04
Design system
05
Prototype
✦ Process
How it came together.
01
Research
10 user interviews + funnel analytics review.
02
IA
New information architecture + navigation model.
03
Design
Onboarding, home, telehealth flow, empty states.
04
System
Tokenised design system for engineering handoff.
✦ Tech stack
Built with.
✦ Client word
"Retention doubled the month we shipped the new onboarding. It just clicked with users."
D
Dr. Ahmed S.
Product Lead, HealthPlus
✦ Results
Numbers that matter.
+40%
D7 retention
+22%
Bookings/user
4.7★
App Store
✦ Next project
Café Luna.
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