Oscar Graphix✦ Marketing Website · 2023
FitLife.
Marketing site and booking funnel for a boutique fitness chain.
ClientFitLife Studios
IndustryHealth & Fitness
Year2023
Timeline4 weeks
RoleSite + Landing pages + Ads
✦ Challenge
Legacy site couldn't take bookings; ads landed on a generic homepage.
✦ Approach
Class-specific landing pages, embedded booking widget, testimonial-first design, ad-optimised speed.
✦ Deliverables
Scope of work.
01
Marketing site
02
Landing pages
03
Booking integration
04
Ad creatives
05
Analytics
✦ Process
How it came together.
01
Funnel
Class-specific landing pages tied to ads.
02
Build
Fast marketing site with embedded booking.
03
Creative
Testimonial-first ads in 6 formats.
04
Scale
Weekly CRO + creative refresh.
✦ Tech stack
Built with.
✦ Client word
"Trial bookings more than doubled and our CPA fell in half. Best money we've spent on the studio."
N
Nadia H.
Founder, FitLife
✦ Results
Numbers that matter.
+2.4x
Trial bookings
-42%
CPA on Meta
97
Lighthouse
✦ Next project
FoodieHub.
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