Oscar Graphix✦ Digital Marketing Campaign · 2023
FoodieHub.
Multi-channel launch campaign across Meta, TikTok and Google.
ClientFoodieHub
IndustryF&B Delivery
Year2023
Timeline60-day launch sprint
RoleStrategy + Creative + Media buying
✦ Challenge
New market entrant needing volume fast at a defensible CAC.
✦ Approach
Concept-led creative in 6 formats, tight funnel with retargeting, weekly optimisation and creative refresh cadence.
✦ Deliverables
Scope of work.
01
Campaign strategy
02
Ad creatives
03
Landing pages
04
Media buying
05
Reporting
✦ Process
How it came together.
01
Concept
One big idea, six creative formats.
02
Launch
Full-funnel campaigns live day one.
03
Optimise
Weekly creative refresh + audience testing.
04
Report
Blended CPI + D30 retention dashboards.
✦ Tech stack
Built with.
✦ Client word
"50k downloads at PKR 42 blended CPI — they built the launch playbook we still use."
G
Growth Lead
FoodieHub
✦ Results
Numbers that matter.
50k+
Downloads in 60d
PKR 42
CPI (blended)
+68%
D30 retention
✦ Next project
Creative Posters.
✦ Have a project?