Oscar Graphix✦ Corporate Brand Identity · 2024
TechStart.
Corporate rebrand to reposition TechStart from freelance shop to enterprise partner.
ClientTechStart
IndustryB2B Technology
Year2024
Timeline5 weeks
RoleBrand + Web + Sales enablement
✦ Challenge
Legacy brand looked dated; sales team was losing enterprise pitches on presentation quality.
✦ Approach
New wordmark, tightened identity system, sales deck template, refreshed website with case studies at the centre.
✦ Deliverables
Scope of work.
01
Rebrand
02
Guidelines
03
Website
04
Sales deck
05
Stationery
✦ Process
How it came together.
01
Audit
Brand + sales collateral gap analysis.
02
Rebrand
New wordmark, palette, type scale, tone.
03
Web
Case-study-first site with clean IA.
04
Enablement
Sales deck template + stationery rollout.
✦ Tech stack
Built with.
✦ Client word
"We're closing enterprise deals we wouldn't have been invited to a year ago."
A
Ali R.
Head of Sales, TechStart
✦ Results
Numbers that matter.
2x
Enterprise leads
+65%
Site conversions
3
New logos in Q1
✦ Next project
E-Shop.
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